At some stage, we’ve all been made to watch one with a poorly written script, bad acting, overly dramatised narration and of course, bad music (and hair, you can’t forget the hair). And if you’re like me, you probably had lots of fun laughing at them and not learning. But forget any bad experience you’ve had with a 70’s style training video. Educational videos really do work and they have come a long way. The reason they have lasted such a long time is that they can quickly and effortlessly get across important training messages. Complex information can easily be understood. Other benefits include faster staff training, a more productive and efficient workforce and reduced training consultant fees. Best of all, educational videos will always deliver a consistent message and never have a bad (hair!) day. Important messages can be watched over and over again. Tailor made productions are an indispensable training tool for companies with a large workforce that have important processes and procedures that need to be undertaken safely and correctly. New inductees can easily be trained to your specific company needs. So if bad music and poor narration doesn’t work, what does?
Keep your Script Simple, Stupid
Leave your Director Dreams at Home, Buddy
Reiterate, reiterate, reiterate
Change what’s on screen……now
Remember, if you need to get a training video produced, focus on the quality of the script and ensure that you choose a video production house that wants to improve learner message retention rather than just provide pretty pictures on the television. And for good measure, take a look at their hair!
